How It Started

I was cheering myself up during a bout of depression by rewatching my favorite show, Law & Order: SVU. I’ve always laughed at the over-the-top dialogue in earlier seasons, so I came up with the phrase: “Hi, my name is Joan, and welcome to a series I like to call Lines in Law & Order That Just Make Sense.”

Audience

Fellow SVU fans and people who love witty, absurd humor—especially those who appreciate the show’s iconic (and sometimes ridiculous) one-liners.

Metrics & Growth

• Top-performing video: 286k views
• Total series views: 500K+
• Average video views: 23K
• Grew from 900 to 4K followers in 3 months
• (Links to first 3 videos would go here)

Why It Worked

I capitalized on the first video’s momentum by keeping a running list of the best (and most unintentionally funny) moments—both my personal favorites and ones requested by other fans.

Skills Highlighted

• Content Strategy – Developed a viral-worthy series format
• Data Analysis – Tracked performance metrics to refine future videos
• TV Research – Deep-dived into episodes to curate the most engaging clips