Purpose for Creation

• Practiced filmmaking by telling a story of hope, perseverance, and community through Dr.
  Guerline Paul’s journey.
• Highlighted her resilience as a Black entrepreneur opening a business during COVID in
  Brooklyn.
• Goal: Use my filmmaking + marketing skills to amplify underrepresented narratives.

Trailer Creation (DaVinci Resolve):

• Edited a 1-minute trailer with copyright-free music + curated clips to evoke:
  • Hope: Opening audio of Guerline’s advice to her younger self.
  • Relatability: Scenes of her signing business papers + celebrating with champagne.
  • Intrigue: Crowd footage from her Haitian News Network opening

Metrics

• Trailer:
  • 33 views · 1.8K impressions · 1.6% CTR · 42% retention
• Documentary:
• 145 views · 4.8K impressions · 1% CTR · 12% retention